"TITLE", 2014, Archival Pigment Print, 9 x 9"

“TITLE”, 2014, Archival Pigment Print, 9 x 9″

Echo/Sight

Echosight is a collaborative photographic experience founded by photographers Danny Ghitis and Daniella Zalcman. It began as a series of cooperatively shot and edited composites from London and NYC, respectively, posted to an Instagram account.
These double exposures represent a merging of experiences and vision. The results are reimagined memories, made by two individuals trying to find common ground. Eventually, as our network of collaborators expands, we hope to eventually have photographers in every corner of the globe engaging with each other at random, creating limitless permutations of blended aesthetics.
In recent months, guest users such as VII photographer Ed Kashi and AP Chief Asia Photographer David Guttenfelder have taken over the account to create their own mashups — widening the scope and vision of Echo/Sight and connecting visual communities around the world. The account also invites browsing visitors to find a partner and create their own Echosights using a hashtag — democratizing the collaborative process and inviting anyone with a smartphone to take part and become a creator, not just a member of the audience.
In an era where photography — and mobile photography in particular — has become speedy and sometimes careless in nature, this is an attempt to slow the photographic process and force people to engage thoughtfully with not only their own work, but the work of their peers. The act of creating an Echosight is leisurely and ponderous, and by the same token the act of viewing the same images requires more visual effort to decipher than the average image in an Instagram feed. Above all, the project seeks to use accessible technology to bring alternate photographic techniques to a wide audience, crossing borders and creating a new visual language

Danny Ghitis (New York, NY) is a Brooklyn-based photographer. He works for a variety of editorial and commercial clients in New York City. His clients include CNN, Rolling Stone, TIME, The New York Times, AFAR, Newsday, among many others.

Daniella Zalcman  (London, UK / New York, NY) is a photojournalist based in London and New York. Her work has been published in The Wall Street JournalThe New York Daily News, The New York Times, Sports Illustrated, and Vanity Fair, among others. Her photographs have appeared in exhibits throughout the U.S. and Europe, and are part of the permanent collection of the Museum of Fine Arts, Houston. She graduated from Columbia University in 2009 with a degree in architecture.

@echosight